Description: How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloe Forbes-Kindlen
Price: 16.97 USD
Location: East Hanover, New Jersey
End Time: 2024-12-06T07:39:32.000Z
Shipping Cost: 0 USD
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
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EAN: 9781916206236
UPC: 9781916206236
ISBN: 9781916206236
MPN: N/A
Publisher: Espirian
Item Weight: 10.3 Oz
Genre: Design, Business & Economics
Author: John Espirian
Book Title: Content D N A : Using Consistency and Congruence to Be the Same Shape Everywhere
Item Length: 8.5 in
Item Height: 0.5 in
Topic: Graphic Arts / Branding & Logo Design, Marketing / General
Language: English
Item Width: 5.5 in
Format: Trade Paperback
Publication Year: 2020
Number of Pages: 248 Pages
