Description: Consumer Nationalism and Barr’s Irn-bru in Scotland, Paperback by Leishman, David, ISBN 3030533840, ISBN-13 9783030533847, Like New Used, Free P&P in the UK This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
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Book Title: Consumer Nationalism and Barr’s Irn-bru in Scotland
Subject Area: Social Organisations
Item Height: 210 mm
Item Width: 148 mm
Series: Consumption and Public Life
Author: David Leishman
Publication Name: Consumer Nationalism and Barr's Irn-Bru in Scotland
Format: Paperback
Language: English
Publisher: Springer Nature Switzerland A&G
Subject: Advertising
Publication Year: 2021
Type: Textbook
Item Weight: 369 g
Number of Pages: 264 Pages
