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Special Attributes: EX-LIBRARY
Publication Name: McGraw-Hill Higher Education
Publisher: McGraw-Hill Higher Education
Edition: 14
Book Title: Consumer Behavior : Building Marketing Strategy
Topic: Marketing / General, Consumer Behavior
Publication Year: 2019
Number of Pages: Xix, 814 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Author: Del I. Hawkins, Susan Bardi Kleiser, David L. Mothersbaugh
Format: Hardcover
