Concepts x Nike Air Max 1 SP “Far Out” Special Box

Description: Each Air Max 1 comes in their own unique design constructed in a mix of premium materials with mismatching Swooshes, slash star moon symbols embroidered on the toe box, and distressed “NIKE” heel branding. Concepts branding on the tongue tags, guitar pick hangtags, heels, and insoles housed in a decorative co-branded box completes the design. For a brand to produce captivating footwear collaborations and consistently execute them at an elite level is no easy task. With the number of sportswear brands, streetwear imprints, designers, and retailers flooding the market these days, it can be difficult to stand out. Enter Concepts — a streetwear and sneaker retailer based out of Cambridge, Massachusetts, that is known for its creative collaborations and in-store experiences. Since 1996, the brand has put storytelling at the forefront of its retail strategy and has collaborated on projects with Birkenstock, ASICS, New Balance and more. Still, some might argue that in its 25-year existence, the retailer’s most impactful partnership has been with Nike. Together, they’ve introduced some of the most memorable collaborations to grace the sneakerhead community, including the the Nike SB Dunk High “When Pigs Fly” from 2012, Nike SB Dunk Low “Holy Grail” from 2015, Nike SB Dunk High “Ugly Christmas Sweater” from 2017, and the iconic Nike Dunk Low “Lobster” capsule that included drops from 2008, 2009 and 2018. In 2022, Concepts and the Swoosh have reconnected to release the “Message To The Universe” collection, and it’s a celebratory initiative through and through. The range includes whimsical apparel and a trio of playful Air Max 1 SP colorways, all of which draw inspiration from music festivals and cultural milestones from the ‘60s and early ‘70s youth culture – more specifically the Woodstock and the Harlem Cultural Festival. “When we think about the shoe, we think about revolution,” Deon Point, Concepts’ creative director, told HYPEBEAST. “It changed the way we – literally – saw technology in footwear. So, when we went to honor that legacy, we started to think about the full history of Nike — a company with origins in the ‘60s, that came to life in the ‘70s and really hit stride in the ‘80s. It was important then that we found an angle that gave voice to a certain youthful energy retained from origin through to today.” Concepts paid attention to every detail by incorporating elements of light washed denim, cowhide overlays, bandana paisley graphics, tiger camo, floral embroidery, striped Swooshes and more across the panels. “Looking at the images of the ‘60s and ‘70s music festival today, I was struck by the style, the vibrancy, and the community”, Point said. “With this, it was fun to think about how we could create a mix of materials that matched what we were seeing in the old festival photos.” “That was the challenge too,” he added. “We wanted to make sure the mix felt right on each colorway and expressed the essence of the festivals we’d been researching.” Instead of taking an easier route by toying with slight color variations and calling it a capsule, Concepts and Nike have emphasized nonconformity through storytelling – an element of footwear design that Point says can be just as important – if not moreso – than the final product by itself.

Price: 225 USD

Location: Alhambra, California

End Time: 2024-11-12T19:50:28.000Z

Shipping Cost: N/A USD