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Location: Mishawaka, Indiana
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Special Attributes: EX-LIBRARY
Publication Name: Prentice Hall PTR
Book Title: Competitive Positioning : the Key to Marketing Strategy
Number of Pages: 222 Pages
Language: English
Publisher: Prentice Hall PTR
Publication Year: 1993
Topic: Marketing / General, Strategic Planning
Illustrator: Yes
Genre: Business & Economics
Item Weight: 14.1 Oz
Item Length: 9.1 in
Author: John Saunders, Graham Hooley
Item Width: 7.1 in
Format: Trade Paperback