Commonsense Direct and Digital Marketing by Drayton Bird (English) Paperback Boo

Description: FREE SHIPPING UK WIDE Commonsense Direct and Digital Marketing by Drayton Bird Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Drayton Birds Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the worlds most successful direct marketing campaigns. Notes The fifth edition now includes valuable checklists so that readers can maximise the effectiveness of their own campaigns. Author Biography Drayton Bird has over 45 years experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the worlds largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. An internationally celebrated speaker and columnist, he is also the author of How to Write Sales Letters that Sell (Kogan Page). Table of Contents Chapter - 01: BeginningsChapter - 02: The Three Graces of Direct MarketingChapter - 03: Direct Marketing Can Do More Than You ThinkChapter - 04: How to Get StartedChapter - 05: Positioning and Other Mysteries ExplainedChapter - 06: How to Plan WellChapter - 07: Media: A Different, More Flexible ApproachChapter - 08: Digital Marketing: The Internet and E-mailChapter - 09: Your Greatest AssetChapter - 10: Where Ideas Come From and How to Express Them PersuasivelyChapter - 11: How to Make Your Creative Work Virtually FoolproofChapter - 12: How to Test – and Evaluate Your ResultsChapter - 13: Testing Versus Research – and Other MattersChapter - 14: How to Choose Your Agency – and When to Do Without OneChapter - 15: Client and Agency: the Unequal PartnershipChapter - 16: The Future of Marketing: Ten Predictions – and a Health WarningChapter - 017: Index Review "Read it and re-read it. It contains the knowledge of a lifetime." David Ogilvy "If you read no other book on direct marketing you should find the time to read this one." Direct Marketing International "Probably the best book written on direct marketing... and certainly the easiest to read." Direct Marketing Strategies "Witty and practical, but never boring. A great book to read and re-read and one that I wish I had read a lot earlier in my career." Joseph Sugarman, CEO, JS&A "Everything the testimonials say and a bargain at any price." Robert Heller, Founder, Management Today "Among my most valued possessions, and easily among the greatest ever written on advertising, right up there with those by Caples, Ogilvy, Schwab, Reeves and Hopkins." Gary Bencivenga, cited as Americas top copywriter "Remarkably personal, yet authoritative." Ed McLean, DM News, New York "I built my business on Commonsense Direct Marketing - for years I was dipping in and out of it, and still do. It always points you in the right direction." Andrew Turner, MD and founder, Central Trust "So clear and concise that selective quotations fail to do justice to the richness of its texture." Campaign "Great book! Clear, honest and relevant - its a great guide on how to focus on the basics and get it right." Alex Smirniotis, Combined Insurance, Australia "If you can spare the time to read only one direct-mail book - this is it. Beg, borrow or steal it." Graeme McCorkell, Founder, MSW Rapp & Collins "I read the whole book through from cover to cover in one weekend - because it was well written (as you would hope!) but also because it was just so immediately useful." Rowan Gormley, Virgin Wines "Much is talked and written about strategy. At length. My simple strategy would be, buy this book, heed its lessons and gain yourself a little competitive advantage in the process." Barry Jenner, General Manager, Marketing, Gallaher Ltd "Written in a crystal clear, engaging style... Commonsense Direct & Digital Marketing covers all the areas of digital marketing, from basic principles to the most sophisticated techniques." IS Oppurtunities "Has become a benchmark in direct marketing handbooks." EFMA Magazine "Chapters on direct marketing are gold dust for starters and seasoned BSB practitioners alike." B2B Marketing "A combination of updating and amplification, which should allow this work to retain its pre-eminent position as a comprehensive cookbook on how to make direct marketing work, in all its manifestations." "You will never find this book on a proper marketers coffee table - because it will be far too dog-eared from the constant use by anyone who is interested in serious direct marketing." Argent (Jnl of the Financial Services Forum) Autumn 2007 "When it comes to direct (and digital) marketing, Drayton Bird is the man. At GBP24.95 this is the bargain book of the century. At GBP249.50 it would still be a bargain. A top seller for 25 years, this is the definitive tome on the subject." "Drayton knows more than anyone else about the topic, he is a very good writer and he is brutally honest." "Virtually a degree course in direct marketing and any reader would do well to treat it as such." IOD Hertfordshire, Dec 2007 Promotional The internationally-recognized authority on direct marketing, now in its 25th year Covers both conventional direct marketing and the latest techniques used for effective internet and digital marketing Contains a lifetime of direct marketing solutions, with practical advice and astonishing insight gained from working with clients of all sizes Now includes valuable checklists so that readers can maximize the effectiveness of their own campaigns Read it and re-read it. It contains the knowledge of a lifetime. David Ogilvy If you read no other book on direct marketing you should find the time to read this one. Direct Marketing International Probably the best book written on direct marketing and certainly the easiest to read. Direct Marketing Strategies Review Quote "Read it and re-read it. It contains the knowledge of a lifetime." David Ogilvy "If you read no other book on direct marketing you should find the time to read this one." Direct Marketing International "Probably the best book written on direct marketing… and certainly the easiest to read." Direct Marketing Strategies "Witty and practical, but never boring. A great book to read and re-read and one that I wish I had read a lot earlier in my career." Joseph Sugarman, CEO, JS&A "Everything the testimonials say and a bargain at any price." Robert Heller, Founder, Management Today "Among my most valued possessions, and easily among the greatest ever written on advertising, right up there with those by Caples, Ogilvy, Schwab, Reeves and Hopkins." Gary Bencivenga, cited as Americas top copywriter "Remarkably personal, yet authoritative." Ed McLean, DM News, New York "I built my business on Commonsense Direct Marketing for years I was dipping in and out of it, and still do. It always points you in the right direction." Andrew Turner, MD and founder, Central Trust "So clear and concise that selective quotations fail to do justice to the richness of its texture." Campaign "Great book! Clear, honest and relevant its a great guide on how to focus on the basics and get it right." Alex Smirniotis, Combined Insurance, Australia "If you can spare the time to read only one direct-mail book this is it. Beg, borrow or steal it." Graeme McCorkell, Founder, MSW Rapp & Collins "I read the whole book through from cover to cover in one weekend - because it was well written (as you would hope!) but also because it was just so immediately useful." Rowan Gormley, Virgin Wines "Much is talked and written about strategy. At length. My simple strategy would be, buy this book, heed its lessons and gain yourself a little competitive advantage in the process." Barry Jenner, General Manager, Marketing, Gallaher Ltd "Written in a crystal clear, engaging style… Commonsense Direct & Digital Marketing covers all the areas of digital marketing, from basic principles to the most sophisticated techniques." IS Oppurtunities Promotional "Headline" The internationally-recognized authority on direct marketing, now in its 25th year Feature * The internationally-recognized authority on direct marketing, now in its 25th year; * Covers both conventional direct marketing and the latest techniques used for effective internet and digital marketing; * Contains a lifetime of direct marketing solutions, with practical advice and astonishing insight gained from working with clients of all sizes; * Now includes valuable checklists so that readers can maximize the effectiveness of their own campaigns; * Read it and re-read it. It contains the knowledge of a lifetime. David Ogilvy; * If you read no other book on direct marketing you should find the time to read this one. Direct Marketing International; * Probably the best book written on direct marketing and certainly the easiest to read.; * Direct Marketing Strategies Excerpt from Book CHAPTER 1 Beginnings CHAPTER 2 The Three Graces of Direct Marketing CHAPTER 3 Direct Marketing Can Do More Than You Think CHAPTER 4 How to Get Started CHAPTER 5 Positioning and Other Mysteries Explained CHAPTER 6 How to Plan Well CHAPTER 7 Media: A Different, More Flexible Approach CHAPTER 8 Digital Marketing: The Internet and E-mail CHAPTER 9 Your Greatest Asset CHAPTER 10 Where Ideas Come From and How to Express Them Persuasively CHAPTER 11 How to Make Your Creative Work Virtually Foolproof CHAPTER 12 How to Test - and Evaluate Your Results CHAPTER 13 Testing Versus Research - and Other Matters CHAPTER 14 How to Choose Your Agency - and When to Do Without One CHAPTER 15 Client and Agency: the Unequal Partnership CHAPTER 16 The Future of Marketing: Ten Predictions - and a Health Warning Description for Sales People The internationally-recognized authority on direct marketing, now in its 25th year Covers both conventional direct marketing and the latest techniques used for effective internet and digital marketing Contains a lifetime of direct marketing solutions, with practical advice and astonishing insight gained from working with clients of all sizes Now includes valuable checklists so that readers can maximize the effectiveness of their own campaigns "Read it and re-read it. It contains the knowledge of a lifetime." David Ogilvy "If you read no other book on direct marketing you should find the time to read this one." Direct Marketing International "Probably the best book written on direct marketing… and certainly the easiest to read." Direct Marketing Strategies Description for Bookstore Commonsense Direct and Digital Marketing shows readers how to plan and execute dynamic and successful direct marketing campaigns. Details ISBN0749447605 Author Drayton Bird Short Title COMMONSENSE DIRECT & DIGITA-5E Language English Edition 5th ISBN-10 0749447605 ISBN-13 9780749447601 Media Book Format Paperback Illustrations Yes Year 2007 Imprint Kogan Page Ltd Place of Publication London Country of Publication United Kingdom Replaces 9780749431211 Series Kogan Page Residence London DOI 10.1604/9780749447601 UK Release Date 2007-06-03 AU Release Date 2007-06-03 NZ Release Date 2007-06-03 Pages 448 Publisher Kogan Page Ltd Edition Description 5th Revised edition Publication Date 2007-06-03 DEWEY 658.8 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:161825012;

Price: 41.84 GBP

Location: London

End Time: 2024-12-03T14:58:30.000Z

Shipping Cost: 5.61 GBP