Challenger Sale Taking Control of the Customer Conversation Hardcover Marketing

Description: This listing is for The Challenger Sale: Taking Control of the Customer Conversation Hardcover. Publisher: Portfolio; (November 10, 2011)Language: EnglishHardcover: 221 pagesISBN-10: 9781591844358ISBN-13: 978-1591844358 What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. Thanks for checking out this item! We have many related items listed, so be sure to check our other listings for similar items! We DO combine orders for savings on shipping so add multiples to your cart. Reasonable offers are highly considered, unreasonable ones are not... :-)! Still have a ton of "not listed" inventory, so if you looking for something specific, please inquire as we may just be able to find it for you. We ship 6 days a week, so the faster you pay, the faster we ship! Thanks again for your visit and even more so if you purchase something! Im sure you will be as happy as we are!

Price: 7.79 USD

Location: Oswego, Illinois

End Time: 2024-12-24T03:59:34.000Z

Shipping Cost: 6.99 USD

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Item Specifics

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Personalize: No

Type: Illustrated Book

Era: 2010s

Signed: No

Ex Libris: No

Narrative Type: Nonfiction

Personalized: No

Features: Illustrated

Original Language: English

Country/Region of Manufacture: United States

Inscribed: No

Vintage: No

Book Title: Challenger Sale : Taking Control of the Customer Conversation

Number of Pages: 240 Pages

Language: English

Publisher: Penguin Publishing Group

Publication Year: 2011

Topic: Sales & Selling / Management, Organizational Behavior, Customer Relations, Sales & Selling / General

Item Height: 0.9 in

Genre: Business & Economics

Item Weight: 14.8 Oz

Author: Brent Adamson, Matthew Dixon

Item Length: 9.3 in

Item Width: 6.3 in

Format: Hardcover