Description: Further DetailsTitle: Data Storytelling in MarketingCondition: NewSubtitle: How to Tell Persuasive Stories Through DataISBN-10: 139861503XEAN: 9781398615038ISBN: 9781398615038Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 06/03/2024Description: Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences. This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmAuthor: Caroline FlorenceGenre: Business & FinanceRelease Year: 2024 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Location: GU14 0GT
End Time: 2024-12-12T03:43:21.000Z
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Book Title: Data Storytelling in Marketing
Title: Data Storytelling in Marketing
Subtitle: How to Tell Persuasive Stories Through Data
ISBN-10: 139861503X
EAN: 9781398615038
ISBN: 9781398615038
Release Date: 06/03/2024
Release Year: 2024
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 296 Pages
Publication Name: Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2024
Item Height: 0.9 in
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce, Strategic Planning
Item Weight: 15.9 Oz
Type: Textbook
Author: Caroline Florence
Item Length: 9.2 in
Subject Area: Business & Economics
Item Width: 6.1 in
Format: Trade Paperback
