Description: Business Success in China, Paperback by Hofer, Markus B.; Ebel, Bernhard (EDT), ISBN 3642070981, ISBN-13 9783642070983, Brand New, Free P&P in the UK China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. Th is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.
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Book Title: Business Success in China
Number of Pages: 275 Pages
Language: English
Publication Name: Business Success in China
Publisher: Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
Publication Year: 2010
Subject: Marketing
Item Height: 235 mm
Item Weight: 439 g
Type: Textbook
Author: Bernhard Ebel, Markus B. Hofer
Subject Area: Organizational Sociology
Item Width: 155 mm
Format: Paperback
