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Publication Name: Free Press
Book Title: Building Global Biobrands : Taking Biotechnology to Market
Number of Pages: 352 Pages
Language: English
Publisher: Free Press
Topic: Decision-Making & Problem Solving, Life Sciences / Genetics & Genomics, Information Management, Forecasting, Chemistry / General
Item Height: 1 in
Publication Year: 2003
Illustrator: Yes
Genre: Science, Business & Economics
Item Weight: 20 oz
Item Length: 9 in
Author: Philip. Kotler, Francoise Simon
Item Width: 6 in
Format: Hardcover