Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Building Digital Culture: A Practical Guide To Successful Digital TransformationISBN13:9780749479657ISBN10:0749479655Author:Rowles, Daniel (Author), Brown, Thomas (Author)Description:Winner 2018 Chartered Management Institute Management Book Of The Year - Management Futures Category Building Digital Culture Aims To Answer A Simple Question: How Can Organisations Succeed When The Environment They Operate In Is Changing So Quickly? The Last Thing Businesses Need Today Is A Digital Strategy Instead, Their Strategy Needs To Be Fit For Our Fast-Changing Digital World, Where Businesses Have More Data Than They Know What To Do With, A Media Landscape That's Exploded In Size And Complexity, The Risk Of A New Disruption Around Every Corner, And Only One Certainty: That This Change Won't Let Up Building Digital Culture Doesn't Address Whether Or Not You Should Advertise On Facebook Or Invest In Virtual Reality It Doesn't Seek To Unearth A Silver Bullet To Make Digital Investments A Sure-Thing It Steps Back From The Hype, And Argues That Whatever Digital Might Mean For Your Business, If You Don't Create A Digital Culture You'll Most Likely Fail, Or At Least Fall Short Of What You Want To Achieve Daniel Rowles And Thomas Brown Combine More Than 30 Years Of Experience At The Forefront Of Marketing And Digital Developments To Help You To Navigate From Being A Business That Tolerates Or Acts Digital, To One That Truly Is Digital Building Digital Culture Is Based On More Than 200 Hours Of Research, Candid Interviews And Contributions From Senior Leaders At A Diverse Range Of Brands Including Twitter, Made, Deloitte, Hsbc, Ladbrokes, Direct Line Group, Barclays, The Metropolitan Police, Rsa Insurance And Many More Binding:Paperback, PaperbackPublisher:Kogan PagePublication Date:2017-01-28Weight:0.82 lbsDimensions:0.55'' H x 9.21'' L x 6.14'' WNumber of Pages:264Language:English
Price: 37.03 USD
Location: USA
End Time: 2024-11-03T16:43:29.000Z
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Book Title: Building Digital Culture: A Practical Guide To Successful Di...
Item Length: 9.2in
Item Height: 0.4in
Item Width: 6.1in
Author: Thomas Brown, Daniel Rowles
Publication Name: Building Digital Culture : a Practical Guide to Successful Digital Transformation
Format: Trade Paperback
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2017
Type: Textbook
Item Weight: 14.1 Oz
Number of Pages: 264 Pages
