Brand Idea : Managing Nonprofit Brands With Integrity, Democracy, and Affinit...

Description: Brand Idea : Managing Nonprofit Brands With Integrity, Democracy, and Affinity, Hardcover by Laidler-Kylander, Nathalie; Stenzel, Julia Shepard; Stone, Christopher (FRW), ISBN 111855583X, ISBN-13 9781118555835, Brand New, Free P&P in the UK "Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sector-centric approach based on pride in social mission, participatory processes, shared values, key partnerships, and the role that brand plays to create greater cohesion within organizations. Th explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands"--

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End Time: 2024-11-27T14:23:29.000Z

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Book Title: Brand Idea : Managing Nonprofit Brands With Integrity, Democracy,

Number of Pages: 240 Pages

Language: English

Publication Name: The Brand Idea: Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Publisher: John Wiley & Sons INC International Concepts

Publication Year: 2014

Subject: Marketing, Business

Item Height: 232 mm

Item Weight: 482 g

Type: Textbook

Author: Nathalie Laidler-Kylander, Julia Shepard Stenzel

Item Width: 162 mm

Format: Hardcover