Description: Brand Flip : Why Customers Now Run Companies and How to Profit from It, Paperback by Neumeier, Marty, ISBN 0134172817, ISBN-13 9780134172811, Brand New, Free shipping in the US Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is–it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out–not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.
At the centre of th is the Brand Commitment Matrix, a simple tool for organising the six primary components of a brand. Your brand community is your tribe. How will you lead it?
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Book Title: Brand Flip : Why Customers Now Run Companies and How to Profit fr
Item Length: 8in
Item Height: 0.8in
Item Width: 5.2in
Author: Marty Neumeier
Publication Name: Brand Flip : Why Customers Now Run Companies and How to Profit from It
Format: Trade Paperback
Language: English
Publisher: Pearson Education
Series: Voices That Matter Ser.
Publication Year: 2015
Type: Textbook
Item Weight: 8.6 Oz
Number of Pages: 160 Pages