Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with

Description: Beyond Viral by Kevin Nalty, David Meerman Scott Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comediansForeword by veteran vlogger David Meerman ScottFirst-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox BroadcastingLearn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral. Notes Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media - online video. Back Cover Proven methods for promoting your business with online video What would one of the most viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both--hes a sought-after marketer for major clients as well as "Nalts," whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Naltys online video success and find out: Why viral video is dead...and why thats a good thing for your business How online "stars" are born and how they can help you Measuring ROI and performance of online videos If you can make money from online video (yes, you can!) And much more! Praise for Beyond Viral "Kevin Nalty is and has been my go-to guy on all things viral video. Youll learn andlaugh as Nalts shares his experience and unique expertise." -- Michael Donnelly , Group Director, Worldwide Interactive Marketing, The Coca-Cola Company "This is a must-read for marketers and those interested in learning more about the evolving world of video and social media." -- Del Ross , Vice President, U.S. Sales and Marketing, InterContinental Hotels Group (Holiday Inn, Crowne Plaza) "Nalts is a gentleman, a scholar, and a lunatic. Read his book and then destroy it immediately." -- Tom Green , comedian, actor, and host of TomGreen.com "Kevin has two things going for him: the experience to know what really works in the online video space and the guts to share his secrets." -- Joe Michaels , Senior Director, MSN and Bing, Microsoft Corporation Flap Proven methods for promoting your business with online video What would one of the most viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both--hes a sought-after marketer for major clients as well as "Nalts," whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Naltys online video success and find out: Why viral video is dead...and why thats a good thing for your business How online "stars" are born and how they can help you Measuring ROI and performance of online videos If you can make money from online video (yes, you can!) And much more! Praise for Beyond Viral "Kevin Nalty is and has been my go-to guy on all things viral video. Youll learn andlaugh as Nalts shares his experience and unique expertise." -- Michael Donnelly , Group Director, Worldwide Interactive Marketing, The Coca-Cola Company "This is a must-read for marketers and those interested in learning more about the evolving world of video and social media." -- Del Ross , Vice President, U.S. Sales and Marketing, InterContinental Hotels Group (Holiday Inn, Crowne Plaza) "Nalts is a gentleman, a scholar, and a lunatic. Read his book and then destroy it immediately." -- Tom Green , comedian, actor, and host of TomGreen.com "Kevin has two things going for him: the experience to know what really works in the online video space and the guts to share his secrets." -- Joe Michaels , Senior Director, MSN and Bing, Microsoft Corporation Author Biography KEVIN H. NALTY, known as "Nalts" on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com. Table of Contents Foreword (David Meerman Scott). Acknowledgments. About the Author. Introduction. Chapter 1 The Least a Marketer Needs to Know. Chapter 2 Flavors of Video: From Skateboarding Cats to Pro. Chapter 3 Viral Video Is Dead. Chapter 4 Videos Role in the Marketing Funnel. Chapter 5 The Most Visceral Form of Social Media. Chapter 6 Inside YouTube. Chapter 7 Agencies Searching for Role. Chapter 8 Learning from Online-Video "Stars." Chapter 9 Marketing via Webstars. Chapter 10 Paid Video Advertising. Chapter 11 Measuring ROI and Performance of Online Video. Chapter 12 Video and Search Engine Optimization. Chapter 13 How to Get Popular on YouTube. Chapter 14 Can You Make Money from Online Video? Chapter 15 Guerrilla Video for Entrepreneurs and Cause-Related Marketing. Chapter 16 Learning from Obama Girl by Ben Relles. Chapter 17 Insider Information: Behind the Curtain. Chapter 18 The Future of Online Video. Notes. Index. Long Description Proven methods for promoting your business with online video What would one of the most viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both he s a sought-after marketer for major clients as well as Nalts, whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Nalty s online video success and find out: Why viral video is dead and why that s a good thing for your business How online stars are born and how they can help you Measuring ROI and performance of online videos If you can make money from online video (yes, you can!) And much more! Praise for Beyond Viral Kevin Nalty is and has been my go-to guy on all things viral video. You ll learn andlaugh as Nalts shares his experience and unique expertise. Michael Donnelly , Group Director, Worldwide Interactive Marketing, The Coca-Cola Company This is a must-read for marketers and those interested in learning more about the evolving world of video and social media. Del Ross , Vice President, U.S. Sales and Marketing, InterContinental Hotels Group (Holiday Inn, Crowne Plaza) Nalts is a gentleman, a scholar, and a lunatic. Read his book and then destroy it immediately. Tom Green , comedian, actor, and host of TomGreen.com Kevin has two things going for him: the experience to know what really works in the online video space and the guts to share his secrets. Joe Michaels , Senior Director, MSN and Bing, Microsoft Corporation Details ISBN0470598883 Author David Meerman Scott Year 2010 ISBN-10 0470598883 ISBN-13 9780470598887 Format Hardcover Subtitle How to Attract Customers, Promote Your Brand, and Make Money with Online Video Short Title BEYOND VIRAL Language English Media Book Series New Rules Social Media Series DEWEY 658.87202854678 Edition 1st Pages 256 Publisher John Wiley & Sons Inc Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States Series Number 4 UK Release Date 2010-10-22 AU Release Date 2010-09-21 NZ Release Date 2010-09-21 Publication Date 2010-10-22 Illustrations Screen captures: 62 B&W, 0 Color Audience General US Release Date 2010-10-22 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:33360243;

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