Description: Further DetailsTitle: The Management of LuxuryCondition: NewEAN: 9780749481827ISBN: 9780749481827Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 06/03/2018Item Height: 234mmItem Length: 157mmItem Width: 29mmItem Weight: 850gContributor: Sven Reinecke (Edited by), Benjamin Berghaus (Edited by), Günter Müller-Stewens (Edited by)Language: EnglishSubtitle: An International GuideISBN-10: 074948182XDescription: Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.Country/Region of Manufacture: GBGenre: Business & FinanceAuthor: Benjamin BerghausRelease Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: The Management of Luxury
Title: The Management of Luxury
EAN: 9780749481827
ISBN: 9780749481827
Release Date: 06/03/2018
Release Year: 2018
Contributor: Günter Müller-Stewens (Edited by)
Subtitle: An International Guide
ISBN-10: 074948182X
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 496 Pages
Publication Name: Management of Luxury : an International Guide
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / General, International / Marketing, Economics / General, Management
Item Height: 1.1 in
Publication Year: 2018
Type: Textbook
Item Weight: 30 Oz
Item Length: 9.2 in
Author: Günter Müller-Stewens
Subject Area: Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
