Description: Art of Sxo : Placing Ux Design Methods into Seo Best Practices, Paperback by Kruger, Zuzanna, ISBN 1484292111, ISBN-13 9781484292112, Brand New, Free shipping in the US Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO . Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. What You'll LearnApply SXO best practices and how it differs from tradition SEOOptimize websites for both search engine bots and users Increase a website's ranking in SERPsImprove a website's conversion ratesGrow revenue from organic traffic Who This Book Is For Web developers and UX designers, technical SEO specialists, marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core marketing concepts, but are looking to take their practices to the next level with SXO.
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End Time: 2024-11-16T04:52:02.000Z
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Book Title: Art of Sxo : Placing Ux Design Methods into Seo Best Practices
Number of Pages: Xx, 245 Pages
Publication Name: Art of Sxo : Placing Ux Design Methods Into Seo Best Practices
Language: English
Publisher: Apress L. P.
Subject: Web / Web Programming, E-Commerce / Online Trading, E-Commerce / Internet Marketing
Publication Year: 2023
Type: Textbook
Item Weight: 14.6 Oz
Item Length: 9.3 in
Subject Area: Computers, Business & Economics
Author: Zuzanna Krüger
Item Width: 6.1 in
Series: Design Thinking Ser.
Format: Trade Paperback
