Appletopia: Media Technology and the Religious Imagination of Steve Jobs by Bret

Description: Appletopia by Brett T. Robinson Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Media and culture critic Brett Robinson reconstructs Steve Jobs imagination for digital innovation in transcendent terms. Robinson portrays how the confluence of Jobs religious, philosophical, and technological thought was embodied in Apples most memorable advertising campaigns. Publisher Description Steve Jobs knew what he was doing. He watched as technology tightened its grip on the American psyche. Long before others understood the potential of the personal computer, he saw its power. But it was his visionary use of media to explain technology to a hungry culture that revealed his singular genius. As a result, even by todays standards few inventions approach the worldwide religious devotion that tech users have lavished upon the products ""Designed by Apple in California"" and its late founder.In Appletopia, media and culture critic Brett T. Robinson reconstructs Steve Jobs imagination for digital innovation in transcendent terms. Robinson portrays how the confluence of Jobs religious, philosophical, and technological thought was embodied in Apples most memorable advertising campaigns. From Zen Buddhism and Catholicism to dystopian and futurist thought, religion defined and branded Jobs design methodology.Appletopia navigates decades of marketing strategy and divines the clever and creative ways that Apple conveyed its purpose to the world: Apple products were to be known for their fantastically simple design and astonishing ease of use. In so doing, Robinson resurrects Jobs uncanny ability to integrate philosophical and religious thought with technological genius, laying the groundwork for Apples ubiquity today. As it turns out, culture was eager to find meaning in the burgeoning technological revolution, naming Jobs as its prophet and Apple the deliverer of his message. Author Biography Brett T. Robinson is Visiting Professor of Marketing in the Mendoza College of Business, University of Notre Dame, where he also studied marketing and English literature. His doctorate is from the University of Georgia, where he helped establish the New Media Institute in the Grady College of Journalism and Mass Communication. He currently lives in South Bend, Indiana. Details ISBN 160258821X ISBN-13 9781602588219 Title Appletopia Author Brett T. Robinson Format Hardcover Year 2013 Pages 159 Publisher Baylor University Press GE_Item_ID:76332732; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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