Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:An Introduction To News Product Management: Innovation For Newsrooms And ReadersISBN13:9780367724337ISBN10:0367724332Author:Kiesow, Damon (Author)Description:Drawing On Innovations In The Business Of Journalism, This Book Offers A Comprehensive Guide To Using The Human-Centred Design Methods Of Product Management To Serve Readers And Bolster Digital Success In News Organisations An Introduction To News Product Management Sets Out How Product Thinking Should Be Used In News Organizations And Practiced In Accordance With Journalistic Ethics And Customs Beginning By Looking At The History And Theory Behind The Profession, This Book Builds A Foundational Understanding Of What Product Management Is And Why News Is A Unique Product In The Second Unit The Author Discusses How The Human-Centred Design Philosophy Of Product Management Aligns With The Mission And Ethics Of Journalism, And How That Influences The View Of Audiences And Frames Strategies The Third Unit Of The Book Focuses On The Daily Use Of Product Management In News Organizations, Providing Students With A Guide To Its Use In Researching, Prioritizing, And Building Sustainable Projects That Deliver News To Readers And Viewers Written In An Accessible Style, This Book Features Input From Industry Experts And Draws On Global Examples To Provide Practical Guidance This Is An Ideal Text For Advanced Undergraduates And Graduates Studying Entrepreneurial Journalism, Media Innovation, And Digital Media Economics, As Well As Media Professionals Keen To Learn More About Product Management And Human-Centred Design Methods Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2023-12-15Weight:Dimensions:0'' H x 9.19'' L x 6.13'' WNumber of Pages:200Language:English
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Location: USA
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Book Title: An Introduction To News Product Management: Innovation For N...
Item Weight: 0 lbs
Item Length: 9.2in
Item Width: 6.1in
Author: Damon Kiesow
Publication Name: Introduction to News Product Management : Innovation for Newsrooms and Readers
Format: Trade Paperback
Language: English
Publisher: Routledge, Chapman & Hall, Incorporated
Publication Year: 2023
Type: Textbook
Number of Pages: 200 Pages
