Description: Further DetailsTitle: Fashion Brand ManagementCondition: NewSubtitle: Plan, Scale and Market a Successful Fashion BusinessISBN-10: 1398609021EAN: 9781398609020ISBN: 9781398609020Publisher: Kogan Page LtdFormat: HardbackRelease Date: 02/03/2023Description: Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.Language: EnglishCountry/Region of Manufacture: GBItem Height: 240mmItem Length: 170mmAuthor: Alison LoweGenre: Fashion & DesignItem Width: 28mmItem Weight: 865gTopic: Business & FinanceRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 135.7 USD
Location: 60502
End Time: 2024-12-20T10:35:00.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Book Title: Fashion Brand Management
Title: Fashion Brand Management
Subtitle: Plan, Scale and Market a Successful Fashion Business
ISBN-10: 1398609021
EAN: 9781398609020
ISBN: 9781398609020
Release Date: 02/03/2023
Release Year: 2023
Country/Region of Manufacture: GB
Genre: Fashion & Design
Topic: Business & Finance
Number of Pages: 320 Pages
Language: English
Publication Name: Fashion Brand Management : Plan, Scale and Market a Successful Fashion Business
Publisher: Kogan Page, The Limited
Publication Year: 2023
Item Height: 0.8 in
Subject: Marketing / General, Industries / Fashion & Textile Industry, Economics / General, Advertising & Promotion
Item Weight: 21.9 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Alison Lowe
Item Length: 9.4 in
Item Width: 6.7 in
Format: Hardcover
