Description: Algorithms of OppressionHow Search Engines Reinforce Racism Author(s): Safiya Umoja Noble Format: Hardback Publisher: New York University Press, United States Imprint: New York University Press ISBN-13: 9781479849949, 978-1479849949 Synopsis A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for ?black girls??what will you find? ?Big Booty? and other sexually explicit terms are likely to come up as top search terms. But, if you type in ?white girls,? the results are radically different. The suggested porn sites and un-moderated discussions about ?why black women are so sassy? or ?why black women are so angry? presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance?operating as a source for email, a major vehicle for primary and secondary school learning, and beyond?understanding and reversing these disquieting trends and discriminatory practices is of utmost importance. An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.
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Book Title: Algorithms of Oppression
Number of Pages: 256 Pages
Language: English
Publication Name: Algorithms of Oppression: How Search Engines Reinforce Racism
Publisher: New York University Press
Publication Year: 2018
Subject: Social Sciences, Computer Science
Item Height: 229 mm
Item Weight: 503 g
Type: Textbook
Author: Safiya Umoja Noble
Subject Area: Economic Sociology
Item Width: 152 mm
Format: Hardcover
