Description: Ex-Library book in very good condition Media decisions are made every day by agency media personnel and by brand management on the client side. This work offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions.
Price: 9.8 USD
Location: Tampa, Florida
End Time: 2024-09-04T01:23:05.000Z
Shipping Cost: 5.38 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Subject: Management
Subject Area: Media Planning
Publication Name: Advertising Media Planning : a Brand Management Approach
Item Length: 8.7in.
Publisher: Routledge
Publication Year: 2003
Type: Advertising
Format: Trade Paperback
Language: English
Author: Not Available
Item Width: 5.9in.
Item Weight: 8 Oz
Number of Pages: 192 Pages
