Description: Advertising Concept Book 3e by Pete Barry The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description In creative advertising, no amount of glossy presentation will improve a bad idea. Thats why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns--in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition--also reinforce the books core lesson: that a great idea will last forever. Author Biography Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition. Review Quote You wont find this much content and design analysis and detail in one volume anywhere else. . . . Each page is a visual treat. -- CM/Content Marketing Institute Details ISBN0500292671 Author Pete Barry Short Title ADVERTISING CONCEPT BK 3/E Pages 296 Language English Edition 3rd ISBN-10 0500292671 ISBN-13 9780500292679 Media Book Format Paperback Subtitle Think Now, Design Later DEWEY 659.1 Imprint Thames & Hudson Ltd Place of Publication London Country of Publication United Kingdom AU Release Date 2019-12-01 NZ Release Date 2019-12-01 UK Release Date 2019-12-01 Publisher Thames & Hudson Ltd Edition Description 3rd ed. Year 2019 Publication Date 2019-12-01 Audience General Illustrations Illustrations We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:98566641;
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Format: Paperback
Language: English
ISBN-13: 9780500292679
Author: Pete Barry
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Book Title: Advertising Concept Book 3e
