Actionable Gamification - Beyond Points, Badges, and Leaderboards by Yu-Kai Chou

Description: Actionable Gamification - Beyond Points, Badges, and Leaderboards by Yu-Kai Chou The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives. FORMAT Hardcover LANGUAGE English CONDITION Brand New Author Biography Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the "Gamification Gurus Power 100" by RISE, and was also awarded "Gamification Guru of the Year Award" for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more. Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, rating high quality movies, though he rarely has time for these hobbies. Review "Yu-kai is at the cutting edge of the field of behavior design."-Nir Eyal, Best Selling Author of Hooked: How to Design Habit-Forming Products "Yu-kais Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turnkey for gamification in any product and service design."-Dr. Jianming Dong, Chief User Experience Architect, Huawei "Ive been following Yu-kais work on gamification for years and have enjoyed his deep insights and actionable recommendations. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. Its great that Yu-kai was able to capture his thoughts into this framework and can share it with others through this book. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem."-Susie Wee, VP and CTO of Networked Experiences at Cisco Systems Yu-Kai is the real deal. His experience, expertise and passion make this a must read for those looking to grasp the possibilities available through applied gamification. --Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk, Guilt By Association. Yu-kais Insights were instrumental in helping Lucky Diem supercharge our client La Quintas bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework. --Andrew Landis, Founder & CEO of Lucky Diem Yu-kais reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; its wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational. --Michael Wu, Chief Scientist of Lithium Long Description The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives. Review Quote "Yu-kai is at the cutting edge of the field of behavior design." -Nir Eyal, Best Selling Author of Hooked: How to Design Habit-Forming Products "Yu-kais Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turnkey for gamification in any product and service design." -Dr. Jianming Dong, Chief User Experience Architect, Huawei "Ive been following Yu-kais work on gamification for years and have enjoyed his deep insights and actionable recommendations. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. Its great that Yu-kai was able to capture his thoughts into this framework and can share it with others through this book. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem." -Susie Wee, VP and CTO of Networked Experiences at Cisco Systems Yu-Kai is the real deal. His experience, expertise and passion make this a must read for those looking to grasp the possibilities available through applied gamification. --Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk, Guilt By Association. Yu-kais Insights were instrumental in helping Lucky Diem supercharge our client La Quintas bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework. --Andrew Landis, Founder & CEO of Lucky Diem Yu-kais reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; its wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational. --Michael Wu, Chief Scientist of Lithium Details ISBN0692858903 ISBN-10 0692858903 ISBN-13 9780692858905 Format Hardcover Pages 514 Year 2017 Imprint Yu-Kai Chou Subtitle Beyond Points, Badges, and Leaderboards Illustrations Illustrations Publication Date 2017-04-01 Language English UK Release Date 2017-04-01 Author Yu-Kai Chou Publisher Yu-Kai Chou Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:126610407;

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