Description: Account-Based MarketingHow to Target and Engage the Companies That Will Grow Your Revenue Author(s): Chris Golec, Peter Isaacson, Jessica Fewless Format: Hardback Publisher: John Wiley & Sons Inc, United States Imprint: John Wiley & Sons Inc ISBN-13: 9781119572008, 978-1119572008 Synopsis Account-Based Marketing is changing the discipline of marketing-Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you'll find it all in this authoritative guide.
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Book Title: Account-Based Marketing
Number of Pages: 224 Pages
Language: English
Publication Name: Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue
Publisher: John Wiley & Sons INC International Concepts
Publication Year: 2019
Subject: Business
Item Height: 234 mm
Item Weight: 404 g
Type: Textbook
Author: Jessica Fewless, Chris Golec, Peter Isaacson
Item Width: 163 mm
Format: Hardcover
