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Book Title: A New Brand World : Eight Principles for Achieving Brand Leadersh
Number of Pages: 240 Pages
Publication Name: New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Language: English
Publisher: Penguin Publishing Group
Item Height: 0.7 in
Subject: Marketing / Multilevel, Consumer Guides, Entrepreneurship, Management
Publication Year: 2003
Type: Not Available
Item Weight: 8.1 Oz
Subject Area: Référence, Business & Economics
Item Length: 8.4 in
Author: Scott Bedbury, Stephen Fenichell
Item Width: 5.5 in
Format: Uk-B Format Paperback